Case
Studies
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 Brief
Overview
Corprat Pty Ltd is one of the fastest growing business
publishing and training organisations. The company publishes
products, programs and training courses targeted to both
business and coaching/consultancy sectors. The main areas
of specialisation include business development, lead
generation, marketing, performance coaching, balanced
scorecard and profit improvement tools.
Problem
Prior to providing search engine Optimisation for Corprat,
its web site received about 10 visitors per day and their
main online marketing strategy was advertising through
the Pay-Per-Click bidding on Google and Yahoo. They spent
over $2,000 per month on PPC and the sales conversion
was very poor.
How to improve website ranking and conversion on search
engines?
Having been impressed by Apex Pacific’s technology
and detailed Search Engine Compatibility analysis of
the site, Peter Hickey ( the Managing Director of Corprat)
asked us to provide a search engine marketing solution
to ensure their site would rank well for regional business
coaching-related searches in their target market in Australia.
Our Approach
Our first step was to conduct keyword research into
the topic of business coaching to produce a range of
target ad keywords and phrases that would attract the
most relevant traffic to the site. This was followed
by an overhaul of existing Title and META Tags on each
page, followed by extensive page copywriting to integrate
new target ad keywords naturally into the site, and link
building strategy to increase their Google Page Rank.
Search Engine
Optimisation increases the website traffic by 2000%!
After
3 months of the implementation of Corprat’s
search engine Optimisation campaign, Apex Pacific
has achieved several top ten positions for the site
across the world's most important search engines
and directories.
Now, Corprat’s web site attracts 200 quality
visitors per day (increase by 2000%) and they have
reduced their PPC spending to $500.00 per month. “With
the continuing search engine Optimisation support
from Apex, we will achieve more top rankings for
our target ad keywords, we will likely stop our PPC
campaign within 2 or 3 months when more visitors
are coming to our web site from the free search ranking
results.” Says Peter Hickey. |
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Can Apex Pacific’s
offer support and expertise on running a Successful
SEO Campaign?
Of course! Our experienced consulting team will be happy
to develop an effective strategy, to help give your business
a competitive advantage over your competition.
Please
take a look at some of the results that we have achieved
for our happy clients:
Client #1
- www.curtisaviation.com.au
After running the SEO
Service for this client, they now have
top ranking positions in Google for
the majority of the keywords that we
were targeting. They now have over
280 keywords in the top 10 position
on Google, Yahoo and
MSN! This has helped them to bring
in many new customers without the expense
of traditional advertising such as
Radio or Television.
Please type the keyword
"flying school sydney", there
are 1,280,000
web sites competing for
the same keyword. Now www.curtisaviation.com.au web
site secures a #3 position, and generate
more than $1,000 sales every day.
Craig Marshall- CEO of
Curtis Aviation – www.curtisaviation.com.au
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“I
just wanted to take a few moments to write to you
and let you know how pleased we are about the great
results that Apex Pacific has provided, through
your Search Engine Optimisation service. Since
our website position has increase and we rank in
the top page of Google for many of our products… Thought
you'd like to know that we're seeing great changes
even though you're not totally finished. Great
job!!”
Client #2– www.sanspot.com
Sanspot wanted to be
in top pagoes Of Yahoo, MSN and Google
for their website under terms specific
to their business so they could attract
a high rate of conversions for their
shopping cart. We developed an effective
keyword strategy to target ‘buying’ keywords
and attract customers who were looking
to purchase. As a result of targeting
these keywords Sansport rapidly improved
their Visitor/Conversion ratio.
When typing "Storagetek
take equipment", www.sanspot.com
web site shows on #1
position on Google.
Larry Fulkerson- Owner
of SanSpot- www.sanspot.com
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Stop!
If you are still burning your money on Google Adwords
!!
Peter spent $5,000 per month on Google Adwords before using
our service. Now, his web site generate $10,000 sales per
week without a cent !
Client #3– www.corprat.com
After 3 months of the
implementation of CorpRat’s search
engine optimisation campaign, Apex
Pacific has achieved several top ten
positions for the site across the world's
most important search engines and directories.
Now, CorpRat’s web site attracts
200 quality visitors per day (increase
by 2000%) and they have reduced their
PPC spending from $5000 to $0 per month!
“With the continuing
search engine optimisation support from
Apex, we will achieve more top rankings
for our targeted keywords, we will likely
stop our PPC campaign within 2 or 3 months
when more visitors are coming to our
web site from the free search ranking
results”
There are 56,000,000 web
sites are competing the keyword "coaching
business", www.corprat.com has
a #3 position which converts thousands
of sales every month.
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Client #4
– www.internationalfilmschool.com.au
Since signing on with
Apex Pacific, Sydney International
Film School have top
10 ranking positions for
over 50 keywords! This has allowed
them to access an international market
that they would not have been able
to achieve by using other forms of
advertising. Since commencing Search
Engine optimisation they have been
able to reduce their Pay Per Click
budgets considerably as they were getting
enough traffic through the ‘free’ search
results.
Duncan Thompson-Marketing
Director of Sydney International Film
School- www.internationalfimschool.com.au
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Some
of these clients are paying just $299 per month for
their internet marketing service and are now earning
OVER $1000 PROFIT every single DAY! It is a return
of 100%.
Client #5
– www.isotechsolutions.com
Isotech Solutions wanted
to be in the top two pages for keywords
related to printer servicing. They
now have 64 keywords in the top 20
position in the search
engines Google, Google(uk), MSN(uk)
and Yahoo(uk).
Alan Johnson- Owner of
Isotech Solutions- www.isotechsolutions.com
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You
Need It Now More Than Ever...
How many visitors are
you going to get if you have a top #3 position on
Google with 6,420,000 competing web sites?
Client
#6 – www.5starwarranty.com
Bill Small from 5 Star
Warranty was looking to get the edge
over his existing competitors when
selling his new car warranty product.
Because the websites ranking at the
top of Google are generally perceived
as market leaders, his brand reputation
was increased and he was able to attract
better clients.
There are 6,420,000 web
sites are competing the keyword "new
car warranty", www.5starwarranty.com web
site has a #3 position
without spend a cent.
Bill Small- Owner of 5
Star Warranty- www.5starwarranty.com
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For
more information about this special offer package,
please
Call
+1.323.319 6318(US) or +61.02.96623433(AU)
or
email: sales@apexpacific.com
or click
here for more information |
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