CorpRat
Pty Ltd is one of the fastest growing business
publishing and training organisations. The company publishes
products, programs and training courses targeted to
both business and coaching/consultancy sectors. The
main areas of specialisation include business development,
lead generation, marketing, performance coaching, balanced
scorecard and profit improvement tools.
Prior to providing search engine optimization
for CorpRat, its web site received about 10 visitors
per day and their main online marketing strategy was
advertising through the Pay-Per-Click bidding on Google
and Yahoo. They spent over $2,000 per month on PPC and
the sales conversion was very poor.
How to improve website ranking
and conversion on search engines?
Having been impressed by Apex Pacific’s technology
and detailed Search Engine Compatibility analysis
of the site, Peter Hickey (the Managing Director of
CorpRat) asked us to provide a search engine marketing
solution to ensure their site would rank well for
regional business coaching-related searches in their
target market in Australia.
Our first step was to conduct keyword research into
the topic of business coaching to produce a range
of targeted keywords and phrases that would attract
the most relevant traffic to the site. This was followed
by an overhaul of existing Title and META Tags on
each page, followed by extensive page copywriting
to integrate new targeted keywords naturally into
the site, and link building strategy to increase their
Google Page Rank. |
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Search Engine Optimization
increases the website traffic by 2000%
After 3 months of the implementation of CorpRat’s
search engine optimization campaign, Apex Pacific
has achieved several top ten positions for the site
across the world's most important search engines and
directories. Below are just a few examples*:
Now, CorpRat’s web site attracts 200 quality
visitors per day (increase by 2000%) and they have
reduced their PPC spending to $500.00 per month.
“With the continuing search engine optimization
support from Apex, we will achieve more top rankings
for our targeted keywords, we will likely stop our
PPC campaign within 2 or 3 months when more visitors
are coming to our web site from the free search ranking
results.”, says Peter Hickey.
Can Apex Pacific’s offer
support and expertise on running a Successful SEO
Campaign?
Of course! Our experienced consulting team will be
happy to develop an effective strategy, to help give
your business a competitive advantage over your competition.
Please contact us now.
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