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Case Studies
Brief Overview
Corprat Pty Ltd is one of the fastest growing business
publishing and training organisations. The company publishes
products, programs and training courses targeted to both
business and coaching/consultancy sectors. The main areas
of specialisation include business development, lead generation,
marketing, performance coaching, balanced scorecard and
profit improvement tools.
Problem
Prior to providing search engine optimization for Corprat,
its web site received about 10 visitors per day and their
main online marketing strategy was advertising through the
Pay-Per-Click bidding on Google and Yahoo. They spent over
$2,000 per month on PPC and the sales conversion was very
poor.
How to improve website ranking and conversion on search
engines?
Having been impressed by Apex Pacific’s technology and detailed
Search Engine Compatibility analysis of the site, Peter
Hickey ( the Managing Director of Corprat) asked us to provide
a search engine marketing solution to ensure their site
would rank well for regional business coaching-related searches
in their target market in Australia.
Our Approach
Our first step was to conduct keyword research into the
topic of business coaching to produce a range of target
ad keywords and phrases that would attract the most relevant
traffic to the site. This was followed by an overhaul of
existing Title and META Tags on each page, followed by extensive
page copywriting to integrate new target ad keywords naturally
into the site, and link building strategy to increase their
Google Page Rank.
Search Engine Optimization increases the website traffic
by 2000%!
After 3 months of the implementation of Corprat’s
search engine optimisation campaign, Apex Pacific has
achieved several top ten positions for the site across
the world's most important search engines and directories.
Now, Corprat’s web site attracts 200 quality visitors
per day (increase by 2000%) and they have reduced their
PPC spending to $500.00 per month. “With the
continuing search engine optimization support from Apex,
we will achieve more top rankings for our target ad
keywords, we will likely stop our PPC campaign within
2 or 3 months when more visitors are coming to our web
site from the free search ranking results.” Says Peter
Hickey. |
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Can Apex Pacific’s offer support and expertise on running
a Successful SEO Campaign?
Of course! Our experienced consulting team will be happy
to develop an effective strategy, to help give your business
a competitive advantage over your competition.
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