Search Engine Marketing Advanced
The Search Engine Marketing industry has changed
drastically over the last couple of years! More
and more individuals and businesses want to promote
their website to the search engines.
Getting your website
to the top ranking positions on Google, Yahoo and MSN
is becoming ever so difficult with the level of competition
arising every day. Many businesses become entrapped
by alleged “SEM or SEO companies” and
||The Search Engine Marketing
Advanced Training Course is the most comprehensive
This SEM course will take you
through all the practical steps of search
engine optimization techniques and
how to achieve higher rankings on Google, Yahoo
Also this training course focuses
on the other side of SEM - pay per click
bid management and how to manage your online adveritising
campaigns for Google Adwords, Yahoo and MSN;
knowing the techniques to establish and run a successful
campaign to deliver a greater ROI.
Either you want to implement your internet marketing
strategy in-house, or if you are looking to start your
own search engine marketing consultancy business or
simply apply the knowledge of search engine marketing
to your own business, this course will make sure that
you are fully competent in all aspects of search engine
marketing, and you will become equipped to maximise
your marketing returns from utilising the search engine.
Our course is a comprehensive training session for
beginners and experts that are looking to get ahead
in their business. Take a look at what you will learn:
What you will learn:
This Search Engine Marketing Advance Training will provide
you with the practicalities of attracting quality traffic
to your business from the search engine as well as taking
your business to the next scale of online marketing.
- The Top 5 Secrets of Internet Marketing
- The 5 simple steps to get your web site
to the TOP 10 position in Google and Yahoo !
- The 3 Online Marketing strategies to boost
your profitability by 80%
The course will cover:
- The common problems behind web design and optimisation
and how to find a balance between the two mainstreams
of online advertising
- The relationships between the search engines and
what optimisation techniques to focus for each engine
so as to attain higher ranking positions
- How to conduct proper keyword and competitor research
to meet the business goals and drive more qualified
traffic to your website – ultimately how to
- The processes of search engine optimisation in
terms of web page optimisation as well as link popularity.
- The techniques of advance link building strategies
which will get you relevant links for your website
- Important internal and external linking structures
for ethical optimisation
- The misconceptions and unethical practices of optimisation
– Black Hat methods not to be used!
- Practical demonstration to construct a PPC Campaign
for Google Adwords and Yahoo Panama
- How to manage your PPC campaign for higher ROI
performances, showing you how to reduce the management
time but still attain results.
The Training Sessions are as follows:
Duration: 2 days.
Face-To-Face Training Location: Level 1, 6-8 Crewe
Place, Rosebery NSW 2018, Australia.
Alternatively International Trainees can take the course
via Web Seminar.
- Search Engine Optimisation Basics
- What “Website Structure” is required
to achieve high rankings
- How to create a search engine friendly website
- How to research and find the right keywords
for your website
- The major elements of Search Engine Optimisation
- How to get your website index quickly
- Understand Link Popularity and Google Page
- 5 Simple STEPS to get your website on the
- How to monitor and maintain your website position
- What tools are required to get your website
at the top
- Case Study
- How to optimize dynamic and database driven
- How to check and detect your competitors’
- How to use Google site-map to get your site
- How to integrate your web design idea with
search engine Optimisation
- Comprehensive Link building strategies to get
- Understand the importance of Link Reputation
- How to get your site ranked higher with less
than 10 backward links
- Insider secrets to get your website to the
top 10 positions
- Overview of Paid Search Sponsored Advertising
- How to create an effective PPC campaign
- How to target to the right keyword that give
you higher ROI
Why Take This Course?
|Many organisations have well-designed
and functional web sites, but they do not have the
right internet marketing strategy to generate the
revenue expected. This Search engine marketing Advance
course will show you methods of potentially earning
more revenue from your website, while providing
visitors with a more rewarding online experience.
Delegates will become more confident with search
engine marketing techniques and terminology.
Learn how to utilise this knowledge and put together
an online marketing strategy that can attain you
results. If you want to provide Search engine marketing
services to your clients then this course will be
your introduction into building quality services.
Want to take your business one step further and become
an Internet Marketing Consultant,
then talk to one of our consultants and they
can tell you how you can build your business through
one of our programs, no matter what industry you are
Heads above our competitors
– What Make our Apex SEM Training Course Different!
||Our training course is unique from
other training courses in the market today. All
courses are taught by our highly skilled
Internet Marketing consultants and Google
qualified professionals. The courses were developed
from research and practical experience of what makes
consultants and trainers successful and what obstacles
to avoid. Unlike other training courses, all our
trainers have practical knowledge and hands-on experience
in the search engine optimisation and Pay-Per-Click
bid management arena.
If you are serious about driving more traffic to your
own web site or your clients web sites' and you want
to get your web site to the top positions of Google
and Yahoo, you cannot afford to miss the strategies
taught in this exciting program. Proven and tested in
the real world, we will show you how to make the search
engine marketing mystery as easy as 1, 2, 3!
Who Should Take This Course?
This SEM Course will allow a variety of individual and
business to learn the core practices of Search Engine
Optimisation and Pay-Per-Click. The course content is
tailored for all types of people to join and learn the
essential strategies to devise a constructive online
- Marketing executives entrusted with the responsibility
of promoting their company's or client's web sites.
- Webmasters wanting to increase traffic to their
web sites via search engines.
- Small business owners wanting to learn how to promote
their web sites on the search engines.
- Owners of e-commerce sites that want to increase
their site's visitor to customer conversion ratios.
- Web site designers wanting to offer search engine
marketing services to their clients.
- Search engine optimizers (SEO) or search engine
marketers (SEM) wanting to improve their industry
- Students or graduates wanting to learn how to optimize
web sites for search engines in preparation for starting
their own search engine optimization business or applying
for a job as an SEO or SEM.
Our course is designed for you to maximise your return
on your investment. Many of our consultants have gone
on to earn over $100,000 in just two months by applying
all of the secrets that they learn during our training
Comprehensive training is also available on all
our award winning search engine marketing
software products that will give you the
technological advantage over your competitors saving
you time and money! Don’t spend hours in lost
opportunity cost surfing through pages, forums and
junk trying to find out about internet marketing.
It is all included in our tried and tested advanced
Don’t spend hours in lost opportunity cost surfing
through pages, forums and junk trying to find out about
internet marketing. It is all included in our tried
and tested advanced training course.